Frete invests US $20M to launch Flete.com and reshape Mexico’s freight market

Brazilian logistics unicorn Frete is entering Mexico with a US$20 million investment to launch Flete.com, its new brand designed to replicate the success of its digital loadboard platform across Latin America’s second-largest economy.

The expansion aims to modernise Mexico’s fragmented logistics sector by directly connecting shippers and transporters, optimising truck capacity and reducing operational inefficiencies. Frete claims its platform can cut logistics costs by up to 25 per cent while increasing transporter earnings by as much as 50 per cent.

Marco Reyes, founder of Sendengo, will lead Flete.com as country manager, adapting the Brazilian model to the nuances of the Mexican market. The company expects to handle 5,000 shipments monthly and onboard 2,500 transporters by the end of 2025, rising to 15,000 shipments per month by 2026.

Frete’s CEO and founder, Federico Vega, described the move as a pivotal step in the firm’s global strategy, leveraging Mexico’s status as the US’s top trading partner. The company has already partnered with more than 25 major logistics clients, including Packengers and 2Go Logistics, and plans to surpass 100 clients by year-end.

With backing from investors such as Goldman Sachs, Tencent, SoftBank and Uber co-founder Óscar Salazar, Frete’s expansion reinforces its mission to build a digital backbone for road freight transport in Latin America. The company currently operates over 900,000 active trucks in Brazil, handling more than 20 million shipments annually worth US$14 billion.

Explore how Frete’s Mexico launch could redefine digital freight logistics across Latin America.